What If Community Was the Core of Your Business? | Community ROI with Nicola Earle
Description
“Community isn’t something extra. At our company, community is the business.”
In this episode, we discussed how to align community and business goals by treating community as a support function for internal teams, leveraging stories and data to prove ROI, and designing with empathy, especially in emotionally sensitive communities, in particular:
👉 How to turn feedback loops into community-led product insights.
👉 How a safe space mindset empowers deeply vulnerable user groups.
👉 Practical scorecard system to align with company OKRs.
👉 How to build trust with internal teams without adding to their workload.
👉 Powerful use cases for AI in community, from member matchmaking to ideation.
Join Yurii Lazaruk, the Community Consultant, and Nicola Earle, a mission-led community builder and radiant connector who turns conversations into collaborations, and brings warmth, empathy, and a generalist’s magic to every relationship, making impact feel effortless and joyfully human, in connecting community goals with business goals to drive business growth!
Connect with Nicola and Yurii on Linkedin:
https://www.linkedin.com/in/nicola-ruth-earle/
https://www.linkedin.com/in/yurii-lazaruk-community-consultant/
Timestamps:
(00:00 ) Meet Nicola Earle
(01:10 ) Defining Community for Business
(01:57 ) Community Goals and Their Impact
(02:29 ) Mobilize: Supporting Unpaid Carers
(03:44 ) Aligning Community Goals with Business Goals
(10:00 ) Collaborating with Other Teams
(12:54 ) Encouraging Cross-Team Collaboration
(16:52 ) Sharing Community Impact and Stories
(20:41 ) Using AI in Community Building
#communityROI #communitybuilding #businessgrowth
United States
